Chris Reader

Chris Reader MBA, MSc – Head of Commercial Media, TfL (Transport for London) 

As Head of Commercial Media, Chris leads the management of TfL’s extensive advertising and media portfolio, arguably the world’s largest, across rail and underground, bus shelters, roadside, online and print distribution.  

The role spans management of our partner contracts (Global, JCD, Metro and Evening Standard) as well as strategy, advertising policy, capital investment in assets, integration of TfL data and creative partnerships across the entire estate.  

Chris has been involved in the evolution of TfL’s commercialising of its asset base across the capital since 2014, leading the implementation of the Commercial Development directorate. Prior to this, he has held a wide range of roles across TfL, including roles in Finance, Business Operations, Project Delivery and Change Management.